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  • Instagram
  • TikTok

1. Purpose Discovery Intensive
A 30-minute 1:1 strategy session to clarify your vision, core values, and big-picture direction. 

2. Business Naming + Tagline Development
Receive three name options, each with strategy insight and rationale, plus up to two tagline concepts aligned with your mission. We also check domain and social handle availability for viability.

3. Audience Persona & Positioning Brief
Define exactly who you’re meant to serve. This includes a detailed audience persona, core needs and desires, and the transformation your brand offers—culminating in a unique positioning statement to anchor your messaging.

4. Brand Voice + Messaging Foundations
Lay the groundwork for a clear and consistent brand voice:

  • Three Voice Pillars that define your tone and presence

  • Core Messaging Anchors and brand phrases

  • A mini mission statement and tone summary to guide how you show up across platforms

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What's Inside

Timeline: 3 weeks
Base Investment: $2500

5. Visual Starter Direction (Creative Seed Kit)
A conceptual visual roadmap to shape the next phase of your brand:

  • Curated moodboard reflecting tone, values, and aesthetic

  • Conceptual color direction

  • One logo concept to visualize the future of your brand (not a final design or deliverable)

  • Notes on visual tone to inform future design decisions


6. Mini Brand Strategy Deck
A curated, client-ready PDF compiling all your strategic work: purpose, naming, voice, audience insights, positioning, and visual direction—organized clearly to guide your next steps or pass off to a designer.

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